Which Motivating Messaging Strategy is More Effective – the Discount Offered or Limited Time Offer Available?

By Masha Mahdavi | August 1, 2022 |

            Website design elements affect customers’ experience and purchase decisions (Bleier et al., 2019) and are examples of the many factors studied by marketers and business owners when attempting to predict consumer behavior. Websites allow online retailers to customize the shopping experience for their customers, and when done effectively, it can substantially increase online sales…

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