Posts by Masha Mahdavi
The Science of Creating Successful Display Ads: Research-Backed Tips
Display ads are a great way to get your product or message in front of potential customers. But if they’re not effective, they can end up being more of a distraction than anything else. In this blog post, we’ll discuss some tips for creating effective display ads, as well as give you a little bit…
Read MoreVolume vs Value Metrics
As marketers, we have access to so much data that sometimes, we get lost in reports and numbers that might not be important to the business’s button line. As our industry changes and we can track more than just website visits and clicks, some of our reporting has not coughed up to what truly matters,…
Read MoreWhich Motivating Messaging Strategy is More Effective – the Discount Offered or Limited Time Offer Available?
Website design elements affect customers’ experience and purchase decisions (Bleier et al., 2019) and are examples of the many factors studied by marketers and business owners when attempting to predict consumer behavior. Websites allow online retailers to customize the shopping experience for their customers, and when done effectively, it can substantially increase online sales…
Read MoreAbout Me
Hi, my name is Masha Mahdavi, and welcome to my blog. The purpose of this site I created this blog to share my observations, ideas, thoughts, and experiences with other marketers and business owners. I have been working with many clients and noticed that many business owners get overwhelmed with the amount of available data.…
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